King Soopers: New and Improved Fuel Reward Program!

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King Soopers relaunched their fuel program last week and it is now better than ever! How would you like to save up to $1 per gallon of fuel on a fill-up? :) I don’t think anyone would say “no, not me” to that one. 😉 I had the privilege of meeting with King Soopers last week to learn more about the new and improved program and I’m now excited to pass those details on to you. If you are in the Denver metro area the new program launched last week, and if you are in Colorado Springs you’ve been in a test market for this new program for a few months, so you should be already familiar with the extra savings!

Here are the highlights of the program:

Stack Your Fuel Rewards

The fuel program now allows you to receive savings of up to $1 per gallon on fuel purchases at King Soopers, City Market & Loaf ‘N Jug and 10¢ per gallon at participating Shell locations. You can redeem 100 points at Shell for a 10¢ per gallon savings and you may redeem up to 1,000 points in a single fill-up at King Soopers, City Market & Loaf ‘N Jug. For each increment of 100 points redeemed at King Soopers, City Market & Loaf ‘N Jug, 10¢ off per gallon will be awarded. Here is the point structure:

• 100 points = 10¢ off per gallon of fuel for 1 fill-up at Shell.
• 100 points = 10¢ off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.
• 200 points = 20¢ off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.
• 1,000 points = $1 off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.

How to Earn Fuel Points

There are three ways to earn points at King Soopers, City Market & Loaf ‘N Jug stores:

1. Spending on Groceries: $1 in Groceries = 1 Point
2. Non-federally funded Prescriptions: 1 Prescription = 50 Points
3. Double Gift Card Points: $50 in Gift Cards = 100 Points
*this excludes King Soopers and City Market Gift Cards, Green Dot cards, MoneyPaks and 1-2-3 REWARDS® Visa prepaid Debit Card and ReCharge Card™

How It Works at the Pump

1. If paying inside, see cashier before inserting your Sooper or Value Card.
2. Before you insert your payment card, follow the screen prompts to initiate the discount process.
3. Insert your Sooper or Value Card, or manually enter your alternate ID or your loyalty card number found on the back of your loyalty card or key fob.
4. Select your form of payment and fuel grade.
5. Save up to 10¢ off per gallon up to a maximum of 35 gallons of fuel, per vehicle, per purchase.

If you do not want to use your savings at the fuel pump, do not insert your Sooper or Value Card when purchasing fuel at Shell or select “NO” when prompted at King Soopers, City Market & Loaf ‘N Jug and your fuel points will remain on your Card for future use.

Other Details

There is no limit on the number of points that you can earn.

There is a limit of 100 points that can be redeemed in a single fuel fill-up at Shell. However, up to 1,000 points can be redeemed for up to $1 off per gallon at King Soopers & City Market Fuel Centers and Loaf ‘N Jug stores. Fuel savings are limited to 35 gallons.

Your current points balance will be printed at the bottom of your receipt. You may also check your points balance on our website by registering your Sooper or Value Card number online (select “Create an account” in the upper right hand corner of this page). Once you have registered your card online, select “My Points” to view your current points balance.

Points remaining after a fill-up will be available to use through the end of the following month in which they were earned, providing you have at least 100 remaining fuel points. When filling up, you’ll always be offered the biggest discount available, based on each month’s fuel point totals available in your account. For example, if you have 200 unredeemed fuel points from January and 300 fuel points in February, the 30¢ per gallon discount from February will be offered on your next fill-up. The 20¢ per gallon discount from January will be available through the end of February.

You do not need to register for this new Fuel Rewards program. Simply use your existing Soopers or Value Card to receive these fuel discounts.  If you want to sign up for a Soopers or Value Card, just visit the Customer Service Desk at your local King Soopers or City Market.

I’m pretty excited about this new program! What do you think about it?


  1. Roger Ramirez says

    Question #1 Can I use my fuel Rewards at any Shell Station in Pueblo Colorado?

    Question #2: Can I use my fuel rewards at participating fuel stations sponsored by Smiths Markets in Santa Fe New Mexico? If so which stations? would it be Shell stations as well?

  2. Sharon says

    I have bought gas at King Soopers for years now because they have a program at my daughters school for fundraising where if I used the reloadable gift card, they would put 2.5% of all of my sales into her account at school, and 2.5% into the general fund. A win/win, and worth it even if I wasn’t getting the best deal in town. (I find that my vehicle has trouble with the gas at some of the discount stations anyhow.)

    When I decided to take advantage of the 4x fuel rewards, I hadn’t been doing much grocery shopping there, but I had Christmas gifts to buy to send out of state. The gift card promotion gave me so many points that I filled up my tank for .20 cents per gallon!

    If you are going to buy gift cards anyways, it makes sense to buy them all in one place and take advantage of the 4x rewards event, you will see the savings then!

  3. Robert says

    This is probably a great program for larger families that spend $300 to $400 a month on groceries. The problem I have noticed is that every other time I need to gas up, the per gallon price at Shell or King Soopers stations is close to or over 10 cents HIGHER than several other discount stations, so it really doesn’t make sense to use the points. When it does give a discount, it ends up only being 1 or 2 cents cheaper than some other discount station. So 10 cents isn’t a great deal when the gas price starts out higher than the competing stations! Also, some Shell stations don’t participate, so if you’re not in your neighborhood and need gas, you could waste time stopping at a Shell with a higher price than another station down the road, only to discover you can’t even get the discount…

  4. PA says

    Do us all a favor City Market/ King Soopers! Explain on the TV how to use the bloody card! You guys are all about ” ah yea, you can save a $1 off if you slide your card, ah yea… ” Well not all Shell stations that participate in this program are set up the same to use your points! Work on this & you can take the pain away from the Stations that deal with the angry customer who can’t see whats right in-front of them!

  5. bruce says

    hi why dont you already offer low prices without a king supers card ive yet to see any rewards after gassing up for 3 years at loaf and jug its a chore to always remember your card and haggle over who gets what money and what rewards i dont see em call me paranoid but is this a conspericy and aint it kinda invading my personal info or what please tell me whats up

  6. Holly says

    I’m with Ashley, above: I don’t understand how this represents any better savings. I DO understand that this helps you not lose expired points, which is great! My personal plan is to buy gift cards to get more points, but only to places I shop, of course. Target would be a good one so that I am earning fuel points when I go on a Target run. Last week I bought a gift card for an actual gift for someone and it was really the first time I took a look at the amazing diversity of places King’s sells gift cards for. Also, buying gift cards might be a good way to budget for the month. Once you’ve spent your $50 Target card, you’re done! :)

  7. Tina says

    I don’t think I’ve ever seen a King Soopers that sells gas. Guess I’ll have to check out their website to see where I can fuel up close to home, without spending 10 cents in gas to drive out of my way!! Thanks for all the tips on earning points. I may consider moving my prescriptions to KS. I’m curious about the reader who said she filled up her car and her husband’s. Did you not switch off the pump when doing this? How can you fill up two cars on one stop?

  8. Emily says

    Thanks so much for detailing this out to us! Every time I heard the commercial, I wondered how this program worked.

  9. Brandie says

    Make it work for you….
    I have an american express card that earns 5% back on all grocery, drug store, and gas purchases. When I know I will be making purchases at Home Depot (projects!!), Kohls, or a coupon run to Target I pick up gift cards at King Soopers. I earn 5% back (last year I earned $800) and I get double fuel points to save more at the pump.
    If you have a card that earns money back – make it work for you too!!!

  10. Rebecca Smith says

    So. . .who spends 1,000$ a month on groceries!? 1$ off /gal of gas is great, but not if you are spending more than you are getting in ther reward. My mother-in-law and I share a King Soopers card so that we can earn points together.

  11. Lois says

    It’s a great program. I love that right now they are quadrupling points for gift cards. We are building a shed in the backyard, so we bought a Home Depot gift card. I also bought a gift card to Cold Stone Creamery, because I know we go there in the summer. We are planning a trip to Disney World, so I bought a gift card to use for dining there. By buying the gift cards, you get points so fast. My hubby saved .70 the other day, and that saved us $13.00. When this was first launched I didn’t know how we would get a lot of points, because we use lots of coupons and don’t spend much. By rearranging my thinking, the gift cards are really working. Too bad you can’t buy a King Sooper gift card and get the fuel points.

  12. Ashley Savage says

    Am I missing something? This isn’t actually a better deal. $1.00 off one fill-up is the same as $.10 off 10 fill-ups, right?

    I suppose that if you buy a ton of groceries, and drive very little, this would be great! Like the other girls said, you would have to purchase a ton of groceries in order to have enough points before they expire!

  13. Edna L says

    I love the new program; well I did last week when I filled up because I have over 400 fuel points; but now that I am following this blog my grocery bill has gone down quite a bit 40 percent, so I won’t be accumulating as many points as before. I still think it is a great program.

  14. Melissa G. says

    Love that they will multiply the rewards, but wish I didn’t have to spend more at their store to get them.

  15. Dana says

    I like it better than before. I would have the discount expire because they couldn’t combine. I’d rather use it, than lose it!

  16. Heather says

    I live in Colorado Springs, so we have had this as a test program for a while. At first I didn’t like it for some reason. And now that I am using more coupons and shopping multiple stores, I don’t get much more than the 10 cents off. However, I do love that 10 cents!! I find I score the best with it by using King Soopers for all our RX. With 2 kids, especially during the winter times, I get a lot of savings with the amount of RX we get filled. I also used it to help buy gift cards for end of year teacher gifts. For Memorail day we had 50 cents off. So my husband and I both went and filled up. There is a max of 35 gallons total where I am, but depending on how big your tanks are you might be able to fill 2 cars.

  17. Melissa K says

    Does anyone know if the prescription points are for new prescriptions only, or do they also include every time you refill a prescription?

    • Heather says

      Any RX fill, new or renewal. It is great. Oh and if you add flavor to kids RX, around a $3.00 charge I think, my King Soopers has to ring that separately, so I counts as another RX or 50 points.

  18. Jenni L says

    I wish they would stack for more than a month, now that I’m using coupons it’s rare that I spend more than $200 in a month at one store so I still only get the 10 cents.

    • AMY says

      Same here-I used to easily spend $100-$150 a week at Kings and now I’m down to half of that (thanks to Jennie!)

  19. Maureen says

    It’s nice but the points still expire at the end of the next month. That is a lot of grocery shopping to try and get $1.00 off the price of gas.

  20. Carol says

    Thanks for explaining it! I went in to put in ten bucks- I chose not to use my 10 cents off instead I saved it until I filled up 2 days later!

    • Gina says

      Safeway said they were loosing money on gas when they were stacking .10. With KS doing it now, I wouldn’t be surprised if Safeway starts doing it again. (HOPEFUL!)

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