King Soopers: New and Improved Fuel Reward Program!

June 13, 2011 · 31 comments

by Jennie

King Soopers relaunched their fuel program last week and it is now better than ever! How would you like to save up to $1 per gallon of fuel on a fill-up? :) I don't think anyone would say "no, not me" to that one. ;) I had the privilege of meeting with King Soopers last week to learn more about the new and improved program and I'm now excited to pass those details on to you. If you are in the Denver metro area the new program launched last week, and if you are in Colorado Springs you've been in a test market for this new program for a few months, so you should be already familiar with the extra savings!

Here are the highlights of the program:

Stack Your Fuel Rewards

The fuel program now allows you to receive savings of up to $1 per gallon on fuel purchases at King Soopers, City Market & Loaf ‘N Jug and 10¢ per gallon at participating Shell locations. You can redeem 100 points at Shell for a 10¢ per gallon savings and you may redeem up to 1,000 points in a single fill-up at King Soopers, City Market & Loaf ‘N Jug. For each increment of 100 points redeemed at King Soopers, City Market & Loaf ‘N Jug, 10¢ off per gallon will be awarded. Here is the point structure:

• 100 points = 10¢ off per gallon of fuel for 1 fill-up at Shell.
• 100 points = 10¢ off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.
• 200 points = 20¢ off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.
• 1,000 points = $1 off per gallon of fuel for 1 fill-up at King Soopers, City Market & Loaf ‘N Jug.

How to Earn Fuel Points

There are three ways to earn points at King Soopers, City Market & Loaf ‘N Jug stores:

1. Spending on Groceries: $1 in Groceries = 1 Point
2. Non-federally funded Prescriptions: 1 Prescription = 50 Points
3. Double Gift Card Points: $50 in Gift Cards = 100 Points
*this excludes King Soopers and City Market Gift Cards, Green Dot cards, MoneyPaks and 1-2-3 REWARDS® Visa prepaid Debit Card and ReCharge Card™

How It Works at the Pump

1. If paying inside, see cashier before inserting your Sooper or Value Card.
2. Before you insert your payment card, follow the screen prompts to initiate the discount process.
3. Insert your Sooper or Value Card, or manually enter your alternate ID or your loyalty card number found on the back of your loyalty card or key fob.
4. Select your form of payment and fuel grade.
5. Save up to 10¢ off per gallon up to a maximum of 35 gallons of fuel, per vehicle, per purchase.

If you do not want to use your savings at the fuel pump, do not insert your Sooper or Value Card when purchasing fuel at Shell or select “NO” when prompted at King Soopers, City Market & Loaf ‘N Jug and your fuel points will remain on your Card for future use.

Other Details

There is no limit on the number of points that you can earn.

There is a limit of 100 points that can be redeemed in a single fuel fill-up at Shell. However, up to 1,000 points can be redeemed for up to $1 off per gallon at King Soopers & City Market Fuel Centers and Loaf ‘N Jug stores. Fuel savings are limited to 35 gallons.

Your current points balance will be printed at the bottom of your receipt. You may also check your points balance on our website by registering your Sooper or Value Card number online (select "Create an account" in the upper right hand corner of this page). Once you have registered your card online, select "My Points" to view your current points balance.

Points remaining after a fill-up will be available to use through the end of the following month in which they were earned, providing you have at least 100 remaining fuel points. When filling up, you’ll always be offered the biggest discount available, based on each month’s fuel point totals available in your account. For example, if you have 200 unredeemed fuel points from January and 300 fuel points in February, the 30¢ per gallon discount from February will be offered on your next fill-up. The 20¢ per gallon discount from January will be available through the end of February.

You do not need to register for this new Fuel Rewards program. Simply use your existing Soopers or Value Card to receive these fuel discounts.  If you want to sign up for a Soopers or Value Card, just visit the Customer Service Desk at your local King Soopers or City Market.

I'm pretty excited about this new program! What do you think about it?

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{ 31 comments… read them below or add one }

Leland February 15, 2014 at 2:17 PM



Roger Ramirez August 19, 2013 at 7:25 PM

Question #1 Can I use my fuel Rewards at any Shell Station in Pueblo Colorado?

Question #2: Can I use my fuel rewards at participating fuel stations sponsored by Smiths Markets in Santa Fe New Mexico? If so which stations? would it be Shell stations as well?


SB August 19, 2013 at 9:24 PM


It should work at Shell Station. At least it works for me with no issues and I have used it many times.


Sharon April 30, 2013 at 8:15 AM

I have bought gas at King Soopers for years now because they have a program at my daughters school for fundraising where if I used the reloadable gift card, they would put 2.5% of all of my sales into her account at school, and 2.5% into the general fund. A win/win, and worth it even if I wasn’t getting the best deal in town. (I find that my vehicle has trouble with the gas at some of the discount stations anyhow.)

When I decided to take advantage of the 4x fuel rewards, I hadn’t been doing much grocery shopping there, but I had Christmas gifts to buy to send out of state. The gift card promotion gave me so many points that I filled up my tank for .20 cents per gallon!

If you are going to buy gift cards anyways, it makes sense to buy them all in one place and take advantage of the 4x rewards event, you will see the savings then!


Robert April 29, 2013 at 8:45 PM

This is probably a great program for larger families that spend $300 to $400 a month on groceries. The problem I have noticed is that every other time I need to gas up, the per gallon price at Shell or King Soopers stations is close to or over 10 cents HIGHER than several other discount stations, so it really doesn’t make sense to use the points. When it does give a discount, it ends up only being 1 or 2 cents cheaper than some other discount station. So 10 cents isn’t a great deal when the gas price starts out higher than the competing stations! Also, some Shell stations don’t participate, so if you’re not in your neighborhood and need gas, you could waste time stopping at a Shell with a higher price than another station down the road, only to discover you can’t even get the discount…


PA December 14, 2011 at 11:21 AM

Do us all a favor City Market/ King Soopers! Explain on the TV how to use the bloody card! You guys are all about ” ah yea, you can save a $1 off if you slide your card, ah yea… ” Well not all Shell stations that participate in this program are set up the same to use your points! Work on this & you can take the pain away from the Stations that deal with the angry customer who can’t see whats right in-front of them!


bruce August 6, 2011 at 1:14 PM

hi why dont you already offer low prices without a king supers card ive yet to see any rewards after gassing up for 3 years at loaf and jug its a chore to always remember your card and haggle over who gets what money and what rewards i dont see em call me paranoid but is this a conspericy and aint it kinda invading my personal info or what please tell me whats up


Holly June 16, 2011 at 12:22 AM

I’m with Ashley, above: I don’t understand how this represents any better savings. I DO understand that this helps you not lose expired points, which is great! My personal plan is to buy gift cards to get more points, but only to places I shop, of course. Target would be a good one so that I am earning fuel points when I go on a Target run. Last week I bought a gift card for an actual gift for someone and it was really the first time I took a look at the amazing diversity of places King’s sells gift cards for. Also, buying gift cards might be a good way to budget for the month. Once you’ve spent your $50 Target card, you’re done! :)


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