Rite Aid released a new coupon policy today and it contains some significant changes. You can view the entire coupon policy here. Here are some changes that you should be aware of:
Multiple Coupons
Rite Aid may now only accept 4 identical coupons for the same number of qualifying items as long as there is sufficient stock to satisfy other customers within the store manager’s sole discretion.
Buy One, Get One Free Coupons on Buy One, Get One Free Sales
Rite Aid accepts Buy One, Get One Free coupons, however only one coupon can be used for each pair of items purchased. A customer can use one “cents off” coupon in conjunction with the item they are purchasing on a Buy One Get One Free promotion (or with a Buy One Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item.
Buy One Get One Free coupons can no longer be used in conjunction with a Buy One Get One Free promotion. 
What do you think about these changes to Rite Aid’s policy?
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{ 12 comments… read them below or add one }
I was afraid that some stores would start doing this after the Extreme Couponing show started.
I’ve actually been waiting to see if Rite Aid would change their coupon policy as couponing has become more popular. My store is ALWAYS wiped out of BOGO items and sale items, and I think the company started realizing that when combining BOGO sales with a BOGO coupon, they are losing money.
I have to disagree with you on your last point Melissa…the manufacturer is paying for the product instead of the consumer when you use a BOGO coupon with a BOGO sale, so they are not losing any money.
I thought in the case of BOGO coupon and BOGO sale the stores paid for one of the items and manufactures pay for the other. Is that not the case?
Either way stores are definitely not making money from savvy coupon shoppers.
That is right…the store pays for the one that is on sale and the manufacturer pays for the other….instead of the consumer paying for it. Stores actually make a lot of money off of coupon shoppers. They get paid by the manufacturer just like they would from the consumer plus a handling fee. As long as coupons are used ethically it is a win-win for everyone.
Thanks for the correction. Obviously, I was under the wrong impression. That’s what I was told by a disgruntled cashier at Rite Aid the last time I did a BOGO with a BOGO coupon. Thanks for clearing that up, Jennie. So, if they’re not losing money, I guess I don’t understand the reason for the change in policy. The store will still be only paying for one. Also, I do not understand why they are saying they won’t accept a cents off coupon that exceeded the selling item of the price since they get reimbursed the full amount from the manufacturer. I guess I won’t be doing as much shopping at Rite Aid anymore.
Of course.
It is a very common misconception, and it often stems from disgrunted cashiers, just like you noted. I think it is so important for us couponers to understand that we are helping the stores when we shop with coupons, not hurting them. 
Found this response from Rite Aid to explain the change on the Krazy Coupon Lady’s website:
“Our goal when changing the Rite Aid coupon policy was to be able to sell our products to as many customers are possible. We have been receiving a growing response from customers that the “Hot Deals” were selling out too fast. There is not one cause for this change, and not one show or group of people should be blamed.”
So I guess that makes sense if they’re trying to spread the deals because my store is usually out of sale items, and stocking up on 4 seems to be a reasonable amount.
Yep…I agree. It makes me wonder why they do not just order more stock though…
I agree. RA really needs to order more stock. We do not shop on Sundays so the earliest I can get in is Monday morning but most times the “hot” item(s) is already sold out. The same is true with some Wags stores.
I have never had to ask for a rain check from RA before. I can guarantee they will be writing a lot more after this change!
The RA’s in my area hang their sale signs the evening before and honor those prices at the register (although it causes many overrides for the cashier). I go every Saturday evening because they are actually “in-stock” with the sales items and they take the store credit (UP+ rewards) off the current transaction so I don’t have to hold onto my little UP+ barcode.